BerryLook.com Review – Is it a SCAM?

In a world that’s focused on appearances, dressing to impress is a given. We all try to dress sharply and follow up on trends, but enjoy trying out new styles as well. That this comes with a price, speaks for itself, and that we all try to find ways to save money on our purchases is only logical. If you’re a fashionable but economical person, chances are you’ve crossed paths with sites like Berrylook.com, offering trendy clothes at very low prices, worldwide shipping and perpetual discounts, seemingly offering trustworthy customer support. Only, once ordered, it turns out that they don’t live up to any of the expectations. We did a little research on Berrylook, and this is what we discovered.

A quick view at customer testimonials reveals that there’s a few ways in which Berrylook is indeed consistent. Shipping time, for starters, takes a lot longer than indicated, with quite a few shoppers waiting for over a month to receive their orders. Secondly, items received often don’t quite match the pictures and descriptions that come with the articles, or are simply delivered in the wrong colour. One customer repeatedly got sent the wrong dress. When items are delivered as expected, they often lack in quality. Multiple Berrylook customers received clothes they ‘wouldn’t even wear to a Halloween party’, adding that the clothes looked nothing like what the picture suggested. Many didn’t receive everything they ordered and had paid for or were shipped the wrong items. Another frequently reported complaint was receiving clothes in sizes customers saw fit only for children, even when they had kept the differences in sizing in mind (Berrylook is based in Hong Kong) and had ordered clothes larger than normally necessary.

All of this wouldn’t be unforgivable if it wasn’t for the customer service that follows up these ‘mistakes’, with many a shopper giving up before ever receiving a refund – if that was going to happen in the first place. Ignored emails, rude replies to emails informing customers that they’ll have to pay the return shipments themselves as these are quite costly, and an overall very obscure return policy make this one of those stores you just can’t get any post-purchase assistance from.

There is reason to believe that Berrylook does try to make themselves look better by occasionally posting a very positive comment to the comment section on websites like trustpilot. A few dramatically optimistic five star reviews can be found throughout the section, standing out hugely among the sea of one star ratings.

So what is going on here? We tore ourselves away from the list of horror-stories that was the customer review section and went on to investigate.

A reverse search of the pictures used on the website reveal that almost anything that can be found on Berrylook, can also be found on Aliexpress and a ton of other websites that are probably doing the same thing Berrylook does. They most likely order from Aliexpress and ship directly to their customers, who in turn receive poorly made clothing that often doesn’t even match the pictures that accompanied their intended purchases.

So how do they get away with this? Why do people keep falling for this kind of deceit? It’s all in the pricing. Sites like Berrylook most of the time work with timed discounts, making customers feel pressured to order quickly – otherwise, the item they’re after might be sold out before they ever get to buy it, or the discount ends and they have to pay the full price (often up to twice as much as the discount price shows). On top of the price deductions you find all over the page (and at all times, mind you) they offer additional discounts on first orders as well as for regular customers. Extra Berrylook discount-codes can be found on the internet. This is making shoppers think they’re saving even more money while in fact they’re overpaying for something they could find much cheaper on Aliexpress. In reality, the abundance of seemingly random discounts is just the bait.

On top of that, quite some effort is put into maintaining a positive image, and those efforts include more than the fake customer testimonials mentioned above. The sites offering coupon-codes for Berrylook use blog platforms, both commercial and non-commercial, like “Medium” and “ShareASale” to share reviews praising Berrylook for its trustworthiness and efficiency, even owning up to what they make out to be nothing more than little deficiencies humans are prone to. The blogs go on to praise Berrylook for its low prices and wide range of clothes available.

So is Berrylook a scam? Yes, it (most definitely) sort of is. You don’t pay to receive nothing, that’s true. You might even receive the same number of items you asked for (whether or not they are the items you actually ordered), but they’re not likely to be of any use. Unless you have a very small friend or family member that enjoys wearing table cloth-like clothing. The plastic kind.

Still want to buy something they sell? Do yourself a favour and order it straight from Aliexpress – just search the image Berrylook uses to commend the item you want in google, and pay the price it’s actually worth (or probably still a bit more than that).

Want to rid the world off of this sort of scamming? Order with actual brands that are concerned with what they deliver and pay a bit more – you’re more likely to get decent customer service, and saves you some closet space.

Have you been scammed? File a complaint with us today!